Keepingly enables homeowners to better manage and protect their home equity, take control of their financial futures, and make informed decisions through a suite of tools. Homeownership demands ongoing maintenance, financial investments, and monitoring of complex systems to ensure long-term sustainability. Keepingly addresses these challenges by offering a platform that simplifies and streamlines home management.
At the core of Keepingly is its ability to store and organize essential documents, such as mortgage papers, appraisal records, tax filings, and maintenance logs, all in one place. This digital repository gives homeowners an easily accessible history of their property, which is critical when making improvements, selling, or refinancing. By having all records in one place, homeowners can better navigate transactions and advocate for more accurate appraisals.
One of the platform’s key features is the KeepTrack Score, which promotes proactive ongoing maintenance tasks. Homeowners receive automated reminders and checklists for tasks, like changing HVAC filters, cleaning drains, and scheduling appliance servicing. These alerts help users address routine upkeep on time, reducing the risk of costly and disruptive emergency repairs. Additionally, the platform enables users to book professional services directly, saving time and effort. Keepingly is also developing a rewards system tied to the KeepTrack Score that will motivate homeowners to stay on top of these tasks while building the long-term value of their homes.
Led by founder Daniel Smith, Keepingly also partners with realtors and housing counselors in an effort to further support low- and moderate-income households and first-time homeowners. Realtors use the platform to maintain ongoing relationships with clients, and housing counselors offer financial education services for people who are less experienced with homeownership and financial literacy. This collaboration ensures that even those who are new to homeownership have access to tools and knowledge that helps them make the most of their assets.
In 2025, Keepingly will roll out its Plaid Integration which will automate financial tracking, pulling two years-worth of data on expenses to give homeowners more insight into their spending habits, so they can better optimize budgets and streamline other property-related financial management. By keeping track of recurring expenses, homeowners may also be able to identify savings opportunities and plan for future property needs.
Keepingly boasts a waitlist of over 10,000 people, reflecting significant demand for its innovative approach to home management. Currently in a private beta with over 500 users, Keepingly has demonstrated remarkable success, achieving a 2,000% increase in engagement with the second version of its tool. Looking ahead, the platform plans to expand its offerings by integrating AI-powered maintenance insights, advanced financial planning tools, and community-based incentives. These innovations aim to further streamline home management and enhance user experiences.
Keepingly’s mission is to promote sustainable homeownership through proactive maintenance and financial awareness. By equipping homeowners with practical tools, educational resources, and a supportive network, the platform helps protect and grow property values over time. Whether it’s a seasoned homeowner or someone navigating their first property purchase, Keepingly provides a holistic approach to managing and maximizing the value of their home.
Valuing Homes in Black Communities
Homes in Black majority neighborhoods are undervalued by 23% on average compared to similar homes in other neighborhoods. Structural innovations that redesign our markets could create a more equitable housing market. To support new ideas, Economic Architecture and Brookings are mapping innovations across the US and hosting a challenge for innovators with promising market- and policy-based ideas.