Economic Architecture The Podcast
X-raying nature: A new market approach to improve America’s watersheds [Episode 48]
In this week’s episode, Joe Whitworth shares how the integration of data analysis and an outcomes-based approach to resilience helped shape the core of The Freshwater Trust. As President and CEO, Whitworth and his team aim to deliver practicable and scalable results fast to restore, improve, and conserve water systems in the United States. Host Stuart Yasgur and Joe Whitworth discuss why a process-based approach needs to be replaced by an outcomes-oriented vision, the local value proposition for farmers and agricultural workers, and why preserving American waterways should be treated…
In this week’s episode, Joe Whitworth shares how the integration of data analysis and an outcomes-based approach to resilience helped shape the core of The Freshwater Trust. As President and CEO, Whitworth and his team aim to deliver practicable and scalable results fast to restore, improve, and conserve water systems in the United States.
Host Stuart Yasgur and Joe Whitworth discuss why a process-based approach needs to be replaced by an outcomes-oriented vision, the local value proposition for farmers and agricultural workers, and why preserving American waterways should be treated with a holistic approach.
Learn more about the The Freshwater Trust: https://thefreshwatertrust.org/
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![X-raying nature: A new market approach to improve America’s watersheds [Episode 48]](https://economicarchitectureproject.org/wp-content/uploads/2026/05/maxresdefault-3.jpg)